Indian Pharmacy industry is highly fragmented. There are lot many players present with main powers residing in some of the key players that direct the industry as a whole. These players set up norms for the industry and other small players follow these norms. The key players are termed as Leaders and small players are termed as followers, who try and compete with the leader in the meanwhile they also need to follow the restrictions of the market and the trend set put forward by the competitor. In
When you look from the past to the present state of the Indian Pharmacies you will find a true success story leading the path. ? Today this segment of Indian Pharmacies has provided employment to the majority of the section of the society and this was the only segment which at the times of Recession, when the whole was facing the negative growth patterns, remain unaffected and supported the economy of the country as India as a country was only going through slow down not a recession. Talking in
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