Unlike indirect marketing (outdoor, tv ads, etc.), this form of direct marketing allows you to speak directly to a highly targeted audience, and herein lies its very advantage.
There are some rules all marketers should follow with email marketing. Some of these are:
1.) Don't bombard them with emails
Generally, you shouldn't need to send your subscribers more than one email a week, preferably, two emails a month. The more emails you send, the greater the
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