This is Daniel. Daniel has an event to promote that he knows you have just got to attend; it's bound to be the killer event of the year! But how to get the word out?
Daniel prints up some flyers, posts them around town, hire a few kids to pass out some more at the Malls - stick them in car windows, maybe a direct mail piece, - no wait, no real time for that, the event's only a few days away!
Of course he can do an email campaign for trade show promotions, post it
Question #1: What Do you want to achieve?
* Make money? Raise money?
* Have fun?
* to help people discover something new, learn about what you are doing, ask people to help you in anyway
* to raise your status, reputation and fame
Once you know what you want to achieve, you can decide on how feasible it is.
Question #2: What are your goals?
You should clearly write down the goals you want to achieve:
If as event organizers or Event promotions, you want to understand why people attend your event, and therefore be able to improve your event planning and marketing, you need to answer correctly the first question any attendee ask himself about any event he intends to attend: "Who is attending?"
There are, fundamentally, 5 reasons why people attend an event: affinity to content, affinity to attendees, affinity to speakers, affinity to referrers, affinity to organizers.
In December 2009, Anna G., a retail clothing boutique owner in Berlin, had a flash in her mind: host her own boutique fashion show with amateur models as new way to promote the shop and boost sales. For Anna, that is a killer idea, and she went her way to act on it.
While elaborating on the idea, she wondered why not to involve other boutiques owners, and ask for their help to spread the word out about her event. In a very surprising twist, Anna project became the project of 15
Event marketing promotion is difficult, very stressful, time consuming, may cost a bunch of money, and ends up with poor results. There is, however, a secret that may help, and that secret is the one thing you need to succeed as event promoter: networking, networking and networking.
You cannot succeed alone in this game. Special event marketing is the key. When you see on TV or you attend an event that draw hundreds or thousands of people, you just wonder how they did that; how
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