Scottsdale, Arizona September 30, 2010 - Shopping for car insurance has long been a difficult, even bewildering experience for consumers. The sheer number of insurers, not to mention the variety of different coverage plans they offer can make it tough to ascertain exactly what company and what plan is offering the best deal to a particular consumer. Many people simply give up and go with the first insurance company they find, but there are often better rates to be had for those with the patience