Use these techniques to briefly describe what you're offering and explain why it's valuable. Then provide links so visitors who want more information can go deeper into the site. Your home page is the appetizer that makes visitors hungry for more.<br /><br />3. Tell Them Where To Go<br /><br />An understandable, easy-to-use navigation system is crucial because visitors hate to get lost on a site. Frustrated visitors leave and never come back. Take steps to make sure this ...
Use it to distill your Web site's purpose into a single compelling statement that contains important keywords. Then feature that one-liner prominently on your home page. For instance, MarsupialWorld.com might say: "The World's Largest Selection of Marsupial Statues!" - a phrase that's sure to entice any collector of kangaroo or opossum art.<br /><br />Use that one statement to pique visitors' interest and encourage them to scan the rest of your home page to see exactly what ...