She/he will learn all they are able to about your competition, too, to be able to differentiate why/how you are much better. She?ll craft your message to your specific audience, based on understanding the real reasons they want your product/service, and then she?ll compel them to take your desired action. So if you have a internet presence and sell products or services, you need an email campaign to drive visitors to a landing page that converts. It?s as simple as that. Your e...