Social Media And SEO Excellence

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Two Chicago companies combine to form Blue Rise Media LLC with the purpose of creating and sharing internet marketing, social media, and search engine optimization excellence for local businesses. <br /><br />Chicago, IL - Knowledge Plus Action, a social media implementation and education company and Web Genius Media, a search engine optimization company have combined forces to provide optimal online exposure and marketing results for local businesses. These two Chicago companies have merged into one company called Blue Rise Media LLC to pool their individual expertise in the online marketing arena. During the month of September, they will be offering a “Grand Opening” special on individual services to local businesses. You can find out more information about the new company along with their contact information at <a href="http://www.BlueRiseMedia.com/">Social Media And SEO Excellence</a>.<br /><br />With over 60 years of combined experience in the IT industry, the co-founders of Blue Rise Media LLC recognized a need in the marketplace for quality internet marketing related services for local businesses. Too often, local businesses pay substantial amounts for website design, social media services, or search engine optimization services only to receive little if any additional business or results. The primary reason for the poor results is not the quality of work; instead, it’s the focus of the work. The challenge is that most companies that offer web design are really good at web design and not very good at getting traffic results. In addition, many social media and SEO companies do not formulate a strategy for their clients. Instead, they just create profiles, start posting random bits of data, and think that driving traffic is the same thing as getting more customers. To see real results and to get more customers, Blue Rise Media LLC recognized that web site design, social media marketing, and search engine optimization, all need to be part of an overall marketing strategy.<br /><br />Bryan Eisenberg, professional speaker, bestselling author, and online marketing authority, says, "Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” A proper internet marketing strategy will focus on plugging the holes first and then adding more water. Gord Hotchkiss, President, Enquiro, says, “SEO is by nature a cross-functional exercise. It involves many different departments, all working together towards a common goal.” So is social media marketing or SMM. When you talk to a company like Blue Rise Media LLC and they focus more on an overall integrated online marketing strategy instead of just selling you services, then you are probably working with the right company. You can find more information about building a proper strategy at the Blue Rise Media website located at <a href="http://www.BlueRiseMedia.com/">Social Media And SEO Excellence</a>.<br /><br />Additionally, as part of the overall strategy and in order to achieve SMM and SEO excellence, you must also know that internet marketing is not a one-and-done event. In fact, marketing in general is an ongoing event and those who market regularly are those who see results over the long term. P.J. Fusco, The ClickZ Network says, “It’s an ongoing investment that must be resourced properly. It’s not a one-hit, one-phrase paradigm. It’s not built on quick wins for trophy phrases. There are hard costs and soft costs associated with building a successful SEO strategy that deserve proper budget allocations.” So it’s important to budget appropriately for an internet marketing campaign over several months and more. Ask yourself what is the lifetime value of one client, or how much money will I make off of one client over the course of their lifetime? Then ask yourself how many clients do you need to get in order to pay for a proper internet marketing strategy? The results can be surprising. Dr. Robert Silvers of The Cosmetic and Implant Dental Company says that one client could be worth up to $30,000 on their first visit. It only takes one of those clients to pay for a complete campaign for a year or more. <br />If you’re in business today, marketing and getting customers online should be an essential part of your customer acquisition strategy. The use of social media and search engine optimization can be very effective when done properly as part of a strategic plan and it is here to stay. It is important to budget for an ongoing online SMM and SEO campaign to create long term results and have maximum exposure and conversion. The bottom line is to find a company which will help you focus on the right long term strategy instead of just selling you services and driving traffic.